● About Dorothy
Hi, I'm Dorothy -
your no non-sense website nerd
I'm a Melbourne-based small business website designer, SEO expert, and copy magician. No tech jargon. No juniors. No overseas outsourcing. Just me, meeting you where you are.
✦ 1-on-1 service always
17+
Years in the industry
2 wks
From brief to live website
100%
Of the work done by me
My Story
The nerd you actually want to hire
I don't have a computer science degree and I don't talk about full stacks. What I do have is years of hands-on experience building websites that get found, get read, and get results — for real small business owners who wear all the hats.
I know what it's like to be a small business owner. You want a website that brings in clients — not a six-month project that leaves you confused and out of pocket.
When you hire me, getting a website is quick, easy, and jargon-free. The same goes for SEO. If you want to be found by your ideal clients on Google — and on AI — I'm your person.
Why work with me
The Direct Digital difference
I started Direct Digital knowing I wanted to do things differently — not just because I'm neurodivergent, but because the industry needed a shake-up.
Plain English, always
I speak plainly, I don't beat around the bush, and I never drown you in acronyms. If we're not a good fit, I'll say so — and I'd expect you to do the same.
AI-ready from the start
I make sure your website is ready for how people search today — on Google and on AI. Your SEO will be honest, sustainable, and built for the long term.
I actually respond
You won't wait a week to hear back from me. When you ask a question, I answer. If you want to talk, let's schedule that. Communication is non-negotiable.
You work with me — full stop
No team, no sub-contractors, no passing you off to a junior. When you work with Direct Digital, you get my full, undivided attention. Every time.
"You will always have my full attention. This is the Direct Digital promise."
Let's be honest
Are we a good fit?
I work best with business owners who value clarity and communication. Here's how to know if that's you.
We'll work brilliantly together if you…
- ✓ Want clarity about what you're getting and why
- ✓ Value straightforward, timely communication
- ✓ Want things done properly, not just quickly
- ✓ Are happy to be involved in the process
We're probably not a match if you want…
- ✗ "Fast and cheap" — these rarely go together
- ✗ Overnight Google rankings (they don't exist)
- ✗ Zero involvement in your own project
- ✗ A set-and-forget experience with no accountability
How it works
What happens after Buy Now?
No surprises. Here's exactly what to expect once you come on board.
You'll hear from me straight away
I'll send you an email asking for the information I need to get started. The quicker you get it back to me, the quicker we kick off.
I'll give you a timeline
Website and copywriting projects typically take 2–4 weeks from booking. Monthly SEO plans commence as soon as I receive your login details.
We communicate by email
To keep a clear record of everything, I ask that important decisions come through email. It protects both of us.
Rush jobs? Let's talk first
If your project is urgent, contact me before purchasing. A rush fee applies when other projects need to be rescheduled.
Disovery calls
Do you do discovery calls?
Sure! I know it's hard to just click Buy Now on someone's website without talking to them first, and I love nothing more than connecting over a cuppa.
Realistically, there are only so many hours in a day — so let's meet over Teams and have a chat. No pressure, just a conversation.
Client Love
What my clients say
Dorothy built my website: she dealt with all the technical things I had no idea about, which left me free to do the customisation and build it the way I wanted. I’m very happy with the result (a great website!). Dorothy provided great customer care, from recorded Zoom training sessions about how to do everything to ongoing support as required, which has made the whole process smooth.
I contacted Dorothy to have my website developed, and I am so happy with the results. I liked her approach of interviewing me before developing the content. This gave her a good idea of my personality, which she was then able reflect in my website. As I am a software developer myself, I can confidently say that technically she is strong and knows WordPress very well. Thanks Dorothy for a job well done!
What Next?
Good questions
Things people ask me
Do you work with businesses outside Melbourne?
Yes! While I'm based in Melbourne, I work with small business owners all over Australia. Everything is handled online — no location limits.
How long does a website take?
Most websites are delivered within 2–4 weeks from the time I receive everything I need from you. The quicker you brief me, the faster we go.
Do I need to provide content for my website?
Copywriting is included in my website packages with your input, so you don't have to write your own copy. If you'd prefer to write your own content, I can review and refine it — just ask.
What platforms do you build on?
I build on WordPress with Divi — a reliable, flexible platform that's easy for you to update yourself once the site is live. I'll even show you how.
Ready to get started?
Let's make your website work
Tell me about your business and I'll get back to you personally — no bots, no offshore teams, just Dorothy.