The Visibility Scorecard
Can your customers find you on Google and in AI search? Get a one-page scorecard that shows exactly how your business appears when people search, how you compare with local competitors, and the five changes that will help customers find you.
Your customers still type "physio near me" into Google. More and more of them are also asking ChatGPT, Perplexity and Google's AI Overviews to recommend someone. If your business doesn't come up, they call someone who does.
Most small business owners have no idea how they look in these results. Your scorecard tells you, in plain English, and shows you what to fix first.
Here's what happens:
You book and pay online, which takes about two minutes. Then you answer five quick questions about your services, the area you serve and who your competitors are. I check how your business shows up across Google search, Maps and AI search myself, by hand, and compare you with two local competitors. Within 2 business days, your one-page scorecard arrives by email as a PDF you can print, share or keep.
No bots. No 40-page report. Just a clear score and the five fixes that matter most.
What's included:
- An overall visibility score out of 30, with a plain-English summary of where you stand
- A score for each of 6 areas: Google search, Google Business Profile and Maps, reviews, AI search, website basics, and how consistent your details are across the web
- What I found in each area, so you can see why you scored the way you did
- How you compare with 2 local competitors
- Your top 5 fixes, ranked by impact, with a note on which ones you can do yourself
- A one-page PDF scorecard, sent by email
- Delivered within 2 business days
Thinking about a new website? The $97 comes off any Built to be Found – Launch or Built to be Found – Grow website package if you book within 30 days of getting your scorecard.
This is for you if:
- You run a service-based small business or not-for-profit anywhere in Australia
- You want to know how you show up on Google and in AI search, without the jargon
- You want a short, clear list of what to fix first
- You have a website (no matter who built it), or you don't have one yet
This isn't for you if:
- You want a full, page-by-page SEO review (the SEO Website Audit covers that)
- You want the fixes done for you straight away (see On Page SEO Optimisation)
- You're after quick tricks or guaranteed rankings
Hi, I'm Dorothy
I'm a Melbourne-based website designer, SEO specialist and copywriter with 17+ years in digital and content. You work with me directly: no bots, no juniors and no offshore handoffs. I check every business myself and tell you straight what I'd fix first.
"Dorothy helped us get both websites up and running within a very short period of time. She assisted with training and support, even at odd hours, once the sites were live. We are grateful for her professionalism and advice before, during and after both projects."
Bettina Harlos, Managing Director, Emerge International
Questions
Do I need a website?
No. I'll check how your business shows up without one, and tell you what a website would add.
What if you didn't build my website?
That's fine. The scorecard works for any website, on any platform.
Will you make the fixes for me?
The scorecard tells you what to fix. You can do it yourself, or I can quote to do it for you. If your Google Business Profile needs work, my Google Business Profile Set Up ($49) covers it.
How do I get my scorecard?
By email, as a one-page PDF you can print, share or keep.
Is the scorecard automated?
No. I do every check myself, by hand, and write your summary and fixes for your business.
Investment: $97
A one-time payment. Your one-page scorecard arrives within 2 business days.
