Description
Stop guessing what your customers are typing into Google.
A no-jargon worksheet that shows you exactly how to find the words your customers are searching for — in about 45 minutes, with tools you already have for free.
You know SEO matters. You’ve probably even tried it — poked around Google, maybe stared at a “keyword tool” that spat out numbers you didn’t understand, and gave up. Keyword research gets made to sound like a technical skill you need a course (or a consultant) for. It isn’t. It’s just working out how your customers actually describe what they need, in their own words — and then using those words on your site.
What’s inside
- A simple 5-step process — no spreadsheets, no jargon, just a clear order of operations
- A fillable worksheet — 8 rows to map out your keywords, search volume, competition, and where to use each one
- A free tools list — exactly where to find real search data without paying for anything
- Red flags to avoid — the keyword traps that waste small business owners’ time
- 10 ready-to-use modifiers — words like “near me” and “for beginners” that instantly make broad keywords easier to rank for
Who this is for
- Small business owners and not-for-profits who want practical, plain-English marketing tools — not another course to sit through
- Anyone who finished the free SEO & Lattes email course and wants the next concrete step
Who this is not for
If you’re after an in-depth, done-for-you SEO strategy, this isn’t that (that’s a bigger conversation — get in touch). This is a fast, focused tool for getting your keyword list sorted yourself.
Why $27
Because getting clear on your keywords shouldn’t cost hundreds of dollars or eat your whole weekend. This is deliberately small, focused, and fast to act on — not a bloated course you’ll save for “later.”
What you’ll walk away with
By the end, you’ll have a working list of 8–12 keywords, sorted by where they belong on your site — homepage, service pages, or blog posts — so you’re not just researching, you’re ready to actually use what you found.
FAQ
How long does this take? About 45 minutes for your first page. The worksheet is designed to be reused for every page on your site.
Do I need any paid tools? No — everything in the free tools list is genuinely free, no trial periods or upsells.
I’m not techy — will I understand this? Yes. It’s written the same way I talk to clients: plain English, no acronyms without an explanation.
What format is it? A fillable PDF worksheet — download instantly after purchase.
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