Description
Your Website, Finally Built Around Your Business
The Website Strategy Session is where we figure out exactly what your website needs to do — before a single page gets designed.
You know your business inside out. But turning that into a website brief? That’s where most people get stuck — or end up with a site that looks fine but never actually works for them.
The Website Strategy Session cuts through the guesswork.
In two focused hours together, we dig into the things that matter: who your clients really are, what they need to see before they’ll trust you, and what your website needs to do to turn a curious visitor into a paying customer. We’ll map out the pages, the flow, the features, and the functionality — so when it comes time to build, there’s no second-guessing, no back-and-forth, and no expensive changes halfway through.
Think of it as the blueprint your website has always needed.
What We Cover:
- Your business, your goals, and what success actually looks like for you
- Your ideal clients — what they’re looking for, what puts them off, and how your site can speak directly to them
- The pages you need (and the ones you don’t)
- Must-have functionality: bookings, contact forms, e-commerce, memberships — whatever’s relevant to how you work
- Your content needs, so you know exactly what to write and where it goes
- A clear picture of the scope, so you can plan and budget with confidence
What You Walk Away With:
A Website Strategy Document — a plain-English summary of everything we covered, so you have a clear brief you can hand to any designer or developer (including me, if you’d like to keep going).
Who It’s For:
This session is ideal for small business owners who are ready to invest in a website but want to make sure they get it right — not just launched. It’s especially good if you’ve had a website before that never quite did what you needed, or if you’re starting fresh and want to build something with real intention.
What’s Included:
Includes the two-hour session and your Website Strategy Document, delivered within three business days.
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